Yes, you read that correctly, and no, nothing to do with Golden Gate.
Welcome to the world of embeddded.
I have a slightly absurd fondness for the Intel® Xeon® processor, one that goes beyond mere enthusiasm for an Intel product from an Intel employee. Intel exec Mooly Eden joked here earlier today that we are addicted to the internet. He said it in jest but he is probably not too far from the truth. After all we’ve seen surveys suggesting that more people would rather give up sex before the internet. There are 100,000 new websites springing into life every day so the internet is a growth phenomenon that, even after all this time looks like it is only getting started in the growth stakes. Server processors such as Xeon power the internet, and I get passionate about the fact that people who love the internet should know more about how it is delivered to them and the masses and masses of servers that exist to sate their desire for content. And Servers have Xeons in them for the large part.
Now, of course the hordes of Amazon shoppers and Youtubers couldn’t care less about what lies behind the internet processing and storing all the data and that will never change. Deep down I know that. So not many people may care about the one of the few more esoteric products to emerge from IDF, a product currently codenamed Jasper Forest. So what is this intriguing new product and where can we expect to see it do its stuff? It is an addition to the Intel(r) Xeon(r) Processor family designed for use in embedded applications, principally storage. The buzzwords here (among many) have been innovation and integration. Intel is taking care of the integration piece (and has been doing so for some time) so that developer can take care of the innovation side – not that this product is not innovative. CPU for CPU it actually has more bells and whistles than its standard server CPU sibling, boasting PCI Express 2.0, I/O virtualisation, RAID 5 and 6 and a non-transparent bridge, all integrated (that word again) into the silicon.
I’m here at IDF with some very knowledgeable technology journalists; we know what PCI e is; we know what I/O virtualisation is; we know what RAID is. None of us though, not even the Intellite among us, had any idea what a non-transparent bridge was, or what it was for. So I set to finding out – or getting others to find out. Turns out that in the embedded applications where such a product is used, you’re typically trying to connect together multiple devices, and because PCIe is now integrated into the CPU, it enables developers to eliminate a separate bridging component from the board that would fulfil this function. Okay, maybe not as intriguing as you might have hoped for, but a cost saving is a cost saving, and in a world where performance-per-watt-per-inch governs your design processes, this is a big deal.
This world is entirely unglamorous and completely mystifying to most consumers, but they will depend on devices that contain CPUs such as these every time they buy something on the internet or check their bank balance. In 2010, when Jasper Forest is released to the world, it will be with little fanfare - save its 5 minutes of fame here in San Francisco. It is an example of innovation and integration that goes entirely unnoticed, but that is the way it goes for an embedded CPU sometimes.