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    <title>UK</title>
    <link>http://itcommunity.intel.co.uk/community/uk/blog</link>
    <description />
    <pubDate>Wed, 01 Sep 2010 19:37:38 GMT</pubDate>
    <generator>Clearspace 2.5.18 (http://jivesoftware.com/products/clearspace/)</generator>
    <dc:date>2010-09-01T19:37:38Z</dc:date>
    <item>
      <title>Who tops the Greenpeace Cool IT leaderboard?</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/09/01/who-tops-the-greenpeace-cool-it-leaderboard</link>
      <description>&lt;!-- [DocumentBodyStart:b68edcf3-c8c3-4a93-81d5-d18e6876b862] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;Most IT companies I admire take their green credentials very seriously, and most of them know there is still a long way to go.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;I've been following the work of &lt;a class="jive-link-external-small" href="http://www.thegreengrid.org/"&gt;The Green Grid&lt;/a&gt;, a group of IT firms in the data centre/server space working to make them more efficient, and I'll be following up with the group in the near future.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;But Greenpeace this week has decided to single out arguably the world's biggest web company, Facebook. Obviously, Facebook has a quite extraordinary number of servers. It must do in order to serve its mind boggling 500 million users.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;In a press release, the campaign group said: "&lt;em&gt;Greenpeace International Executive Director Kumi Naidoo today sent a letter to Facebook CEO Mark Zuckerberg asking him to commit his company to a plan to phase out the use of dirty coal-fired electricity. The letter further calls on Zuckerberg to use his companies considerable influence to become a champion for action on climate change."&lt;/em&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;It added: &lt;em&gt;"We were alarmed in January by the company's announcement that it would build a coal-powered data center in Prineville, Oregon. Then, we were further dismayed by Facebook's second announcement about its data center: &lt;/em&gt;&lt;em&gt;it plans to double its size!&lt;/em&gt;&lt;em&gt; That means twice the energy use, twice the coal, and twice the global warming pollution."&lt;/em&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Obviously Greenpeace has been very effective over the years at putting pressure on individuals, governments and companies. And they've picked a high profile target designed to give their campaign exposure.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;And their campaign, called Cool IT, is very interesting. It's a leaderboard, which in the words of Greenpeace, "evaluates global IT companies on their leadership in the fight to stop climate change".&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Greenpeace says: "The IT sector possesses the innovative spirit, technological know-how, and political influence to bring about a rapid clean energy revolution."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;You can view the leaderboard &lt;a class="jive-link-external-small" href="http://www.greenpeace.org/coolitleaderboardv3.pdf"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://itcommunity.intel.co.uk/servlet/JiveServlet/showImage/38-13089-11863/coolit.jpg"&gt;&lt;img alt="coolit.jpg" class="jive-image" height="402" src="http://itcommunity.intel.co.uk/servlet/JiveServlet/downloadImage/38-13089-11863/288-402/coolit.jpg" width="288"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;In summary, Cisco leads the IT field, along with Ericsson, HP and Intel. At the foot of the table are Sharp, Sony and Panasonic.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Intel is in the lower half. And here's what Greenpeace says:&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;"Intel has taken management of its carbon footprint seriously. As the operator of a significant number of data centers, it has made some direct investments in renewable electricity generation, and has been the largest purchaser of renewable electricity in the U.S. for the past two years.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;"Unfortunately, this same commitment has not been seen in its engagement approach to climate and energy policy development. This is quite surprising from a company that has built its brand identify around an ability to drive innovation. Strong domestic climate and energy policy is what is needed to spur innovation and drive demand for IT energy solutions in the U.S."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Now there's one sentence there that really leaps out at me, and I suspect you too: Intel is the largest supplier of renewable electricity in the US.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Despite this, Intel has not been engaged enough in policy direction, according to Greenpeace. It's a strong accusation and one I'll be asking Intel about directly in the coming days.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;So what marks Cisco out as the leader?&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;It is on the "basis of its thoroughness in documenting the impact of its solutions offerings, which reduce energy consumption in areas such as building design and energy management, telecommuting, and smart grid deployment."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;"Cisco is also one of the most active companies in demonstrating leadership on climate and energy policy advocacy &amp;#8212; particularly in the EU," says Greenpeace.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;These leaderboards are always good for generating headlines. But Greenpeace has gone to some lengths to explain why firms are placed where they are in the chart. So there's food for thought for all firms mentioned. And I'll be following up with Intel soon.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:b68edcf3-c8c3-4a93-81d5-d18e6876b862] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">cool_it</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">greenpeace</category>
      <pubDate>Wed, 01 Sep 2010 20:34:16 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/09/01/who-tops-the-greenpeace-cool-it-leaderboard</guid>
      <dc:date>2010-09-01T20:34:16Z</dc:date>
      <clearspace:dateToText>1 day, 15 hours ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/who-tops-the-greenpeace-cool-it-leaderboard</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13089</wfw:commentRss>
    </item>
    <item>
      <title>Intel and McAfee: Putting security at the heart of IT</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/25/intel-and-mcafee-putting-security-at-the-heart-of-it</link>
      <description>&lt;!-- [DocumentBodyStart:c0e58c1a-5419-46ff-9da5-58a6e1a69183] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;div&gt;&lt;br/&gt;&lt;span&gt;It would seem that Intel's purchase of security company McAfee for more than $7bn caught a few people buy &lt;/span&gt;&lt;a class="jive-link-external-small" href="http://www.theregister.co.uk/2010/08/20/intel_mcafee_why/"&gt;surprise&lt;/a&gt;&lt;span&gt; and has a few people scratching their heads. &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;"Intel&amp;rsquo;s purchase of McAfee is a lot like a horseless-carriage vendor buying a leading supplier of buggy-whips," said &lt;/span&gt;&lt;a class="jive-link-external-small" href="http://blogs.forrester.com/andrew_jaquith/10-08-19-intel_mcafee_horseless_carriage_vendor_buys_buggy_whips"&gt;Forrester analyst Andrew Jaquith&lt;/a&gt;&lt;span&gt;. &lt;/span&gt;&lt;br/&gt;&lt;span&gt;There's even a joke doing the rounds on Twitter which goes like this:&lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;Intel CEO: "We need antivirus, can someone buy me McAfee?" Few hours later: "Done." "Great, which version?" "Version ... ?"&lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;So why the surprise? I guess because most people see Intel as purely a hardware firm, forgetting that the company has a long track record of working with software developers and to provide services that take advantage of the tech inside the silicon. &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;In fact, one of the longest running services to do just that is security. Intel has even worked with McAfee on its &lt;/span&gt;&lt;a class="jive-link-external-small" href="http://www.intel.com/technology/platform-technology/intel-amt/"&gt;Active Management Technology&lt;/a&gt;&lt;span&gt;, as well as other vendors, to help firms protect their tech assets, such as laptops, with features like remote tracking and disabling. &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;To my mind it makes perfect sense for the world's most powerful chip company to want to enhance the security of the computers that underpin our lives. To not do that would be strange indeed. &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;a class="jive-link-external-small" href="http://news.cnet.com/8301-13924_3-20014160-64.html"&gt;Cnet&lt;/a&gt;&lt;span&gt; has a very good q&amp;amp;a with Renee J. James, senior vice president and general manager of the Software and Services Group at Intel. &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;She said: "When you think about things like power efficiency or performance or Internet connectivity as major technology areas where you have multiple investments, multiple products--security is like that. Security is applicable to our products in the data center, laptops, desktops, and any Atom-based devices--whether they're embedded, TVs, automotive, or phones and tablets. Security is a major purchase criteria and a concern. So, it spreads across the whole product line."&lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;The Forrester analyst is negative because he feels Intel doesn't get software - which is odd when you think of all the software applications that take advantage of Intel's silicon precisely because the company does get software. &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;The &lt;/span&gt;&lt;a class="jive-link-external-small" href="http://www.bbc.co.uk/news/business-11025866"&gt;BBC&lt;/a&gt;&lt;span&gt; teases what I think is the key rationale: &lt;/span&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;span&gt;Business editor Tim Weber writes: "Intel has recognised that online security is not just about a few hacked bank accounts, stolen company secrets or a lone PC kept virus-free.&lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;"These days the internet reaches nearly everywhere: from smartphones to the power grid, your television to the transport system. Online threats now pose a systemic risk."&lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;span&gt;I agree 100%. Security is now so vital to technology that we can't afford to separate the software and hardware layers. We must integrate.&amp;#160; &lt;/span&gt;&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;/div&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:c0e58c1a-5419-46ff-9da5-58a6e1a69183] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">intel</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">mcafee</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">security</category>
      <pubDate>Wed, 25 Aug 2010 08:21:22 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/25/intel-and-mcafee-putting-security-at-the-heart-of-it</guid>
      <dc:date>2010-08-25T08:21:22Z</dc:date>
      <clearspace:dateToText>1 week, 2 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/intel-and-mcafee-putting-security-at-the-heart-of-it</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13087</wfw:commentRss>
    </item>
    <item>
      <title>Power and data - the long embrace</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/23/power-and-data--the-long-embrace</link>
      <description>&lt;!-- [DocumentBodyStart:04fb251d-4b29-4b48-8f2f-a38fd23da66b] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Power and data centres: two issues forever locked in an embrace.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;As our need for data increases, so too does our need for storage. Data centres have been the solution to our cloud based world for many years. But the way we power those centres, arguably, hasn't kept pace.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;So how data rich are we today?&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Well, Google's Eric Schmidt &lt;a class="jive-link-external-small" href="http://techcrunch.com/2010/08/04/schmidt-data/"&gt;said recently&lt;/a&gt; that every two days&amp;#160; we now create as much information as we did from the dawn of civilization up until&amp;#160; 2003 .&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;That&amp;rsquo;s something like five exabytes of data, he said.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Five exabytes? That equates to 250,000 years of DVD-quality video every 48 hours.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;With companies like Google providing the tools for this content explosion and Intel creating the hardware that powers those tools we need solutions to our power needs.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;And it will only get more pressing. The amount of data we are creating is growing exponentially. Intel is forging ahead into the world of embeddable microprocessors. Soon we will be harvesting, creating and consuming data at an almost inconceivable rate.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;It's all got to be stored somewhere. The cloud sounds so nebulous and so intangible but everywhere data is stored 'out there' you can bet there is a very real data centre storing and serving that data with lots of storage and lots of computing power.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;And they need power. Intel has aided the battle to create ever more efficient data centres thanks to Moore's Law. Each generation of its microprocessors are more efficient than the previous. In short, you can do more with less.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;But what about a firm like Google for whom information management is the key to their success. How are they dealing with the power conundrum?&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Interestingly, they are pledging to use ever greater amounts of wind power.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;The basic points of their plan in their own words:&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;ul&gt;&lt;li style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; list-style-type: disc; background-color: transparent; text-decoration: none;"&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;We will purchasing 114MW of wind power for twenty years; other than that we cannot disclose specific terms of the deal.&lt;/span&gt;&lt;br/&gt;&lt;/li&gt;&lt;li style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; list-style-type: disc; background-color: transparent; text-decoration: none;"&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;We think this is a structure that makes long term financial sense for Google.&amp;#160; Through the long term purchase of renewable energy at a predetermined price, we&amp;rsquo;re partially protecting ourselves against future increases in power prices.&amp;#160; This is a case where buying green is simply the right business decision.&lt;/span&gt;&lt;br/&gt;&lt;/li&gt;&lt;li style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; list-style-type: disc; background-color: transparent; text-decoration: none;"&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;We&amp;rsquo;re buying 114MW of wind power over 20 years.&amp;#160; NextEra will be able to debt finance the project based upon our commitment to take on power for such a long term, presumably at much more favorable terms than otherwise given that they have a credit-worthy offtaker committed for 20 years.&lt;/span&gt;&lt;br/&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;So what does this mean? Well, 114MW is enough to power 'several' data centres &lt;a class="jive-link-external-small" href="http://www.google.com/intl/en/corporate/green/114megawatt.html"&gt;according to Google.&lt;/a&gt; In context, 114MW is about a third of the power generated by the 33 onshore wind farms in Wales. It's a small start but an important one, I would argue.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;In statistical terms all data centres are aiming for a low PUE rating.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;PUE puts a focus on maximizing the power devoted to the equipment running applications and minimizing the power consumed by support functions like cooling and power distribution&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;For example, a PUE of 2.0 indicates that for every watt of IT power, an additional watt is consumed to cool and distribute power to the IT equipment.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;So in those terms this is the kinds of rating data centres are aiming for:&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Scenario&amp;#160;&amp;#160;&amp;#160; PUE&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Current Trends&amp;#160;&amp;#160;&amp;#160; 1.9&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Improved Operations&amp;#160;&amp;#160;&amp;#160; 1.7&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Best Practices&amp;#160;&amp;#160;&amp;#160; 1.3&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;State-of-the-Art&amp;#160;&amp;#160;&amp;#160; 1.2&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://itcommunity.intel.co.uk/servlet/JiveServlet/showImage/38-13086-11856/HPFlexibleDC.jpg"&gt;&lt;img alt="HPFlexibleDC.jpg" class="jive-image" height="299" src="http://itcommunity.intel.co.uk/servlet/JiveServlet/downloadImage/38-13086-11856/450-299/HPFlexibleDC.jpg" width="450"/&gt;&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;To get to below 1.2 PUE firms are having to rethink their energy needs and how they build and operate data centres. &lt;a class="jive-link-external-small" href="http://www.datacenterdynamics.com/ME2/dirmod.asp?sid=&amp;amp;nm=&amp;amp;type=news&amp;amp;mod=News&amp;amp;mid=9A02E3B96F2A415ABC72CB5F516B4C10&amp;amp;tier=3&amp;amp;nid=ECF1BB8F74C2405EADB813E7CB5D16A4"&gt;HP has announced&lt;/a&gt; a new modular data centre construction system (pictured above) which reduces the PUE to 1.12. Google says its data centres are hitting 1.12 also&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;Leading IT firms have come together to form &lt;a class="jive-link-external-small" href="http://www.thegreengrid.org/about-the-green-grid/member-list.aspx"&gt;The Green Grid&lt;/a&gt;.&lt;/span&gt; &lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;With the aim of improving data centre efficiency and understanding the power needs and issues.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-weight: normal; font-size: 12pt; vertical-align: baseline; color: #000000; font-style: normal; font-family: Arial; background-color: transparent; text-decoration: none;"&gt;There's a long way to go but with our appetite for data not about to diminish, it's essential work.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:04fb251d-4b29-4b48-8f2f-a38fd23da66b] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">power</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">green_grid</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">data</category>
      <pubDate>Mon, 23 Aug 2010 18:50:10 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/23/power-and-data--the-long-embrace</guid>
      <dc:date>2010-08-23T18:50:10Z</dc:date>
      <clearspace:dateToText>1 week, 3 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/power-and-data--the-long-embrace</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13086</wfw:commentRss>
    </item>
    <item>
      <title>A drive of the future?</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/23/a-drive-of-the-future</link>
      <description>&lt;!-- [DocumentBodyStart:29543009-18b8-405a-aecd-0e9947ad0885] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;I had a little epiphany the other day following a conversation with James McMahon from services company&lt;a class="jive-link-external-small" href="http://www.uk.atosorigin.com/en-uk/"&gt; Atos Origin&lt;/a&gt;. The company tested &lt;a class="jive-link-external-small" href="http://www.intel.com/design/flash/nand/mainstream/index.htm"&gt;Intel Solid State Drives&lt;/a&gt; (SSD) to establish whether they offered a viable alternative to traditional spinning hard drives. And they did - in a striking way.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;McMahon said a three month pilot revealed that each year the company could save 540 unproductive user and engineering hours, disk crashes could be reduced by factor of three and &lt;a class="jive-link-external-small" href="http://download.intel.com/design/flash/nand/mainstream/ATOS_ORIGIN_SSD.pdf"&gt;2,000 unproductive hours could be saved from fewer disk crashes&lt;/a&gt; simply by replacing hard drives in laptops with SSDs.&lt;/p&gt;&lt;p&gt;For me the realisation was that we're so used to to many computing components we rarely question their validity - even when new technologies may supersede them. It seems to be a case of conventional wisdom always being accepted, rather than sometimes questioned.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;But progress across all areas of human endeavour is characterised by a willingness to ask questions and roll back accepted boundaries. Its not widely known but Intel is a leader in developing SSD drives and the development of memory products is a little known aspect of Intel's history, for instance the &lt;a class="jive-link-external-small" href="http://download.intel.com/technology/itj/q12001/pdf/art_1.pdf"&gt;Schottky bipolar random access memory &lt;/a&gt;(RAM) back in 1969.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;We've come a long way since then - and long may progress continue.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:29543009-18b8-405a-aecd-0e9947ad0885] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">pc</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">roi</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">notebook</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">intel</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">technology</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">energy_efficiency</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">performance</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">ssd</category>
      <pubDate>Mon, 23 Aug 2010 11:45:23 GMT</pubDate>
      <author>steve.bell@catalysis.co.uk</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/23/a-drive-of-the-future</guid>
      <dc:date>2010-08-23T11:45:23Z</dc:date>
      <clearspace:dateToText>1 week, 3 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/a-drive-of-the-future</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13085</wfw:commentRss>
    </item>
    <item>
      <title>Faster than the speed of sound - a lot faster</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/23/faster-than-the-speed-of-sound--a-lot-faster</link>
      <description>&lt;!-- [DocumentBodyStart:97639fcd-41b4-43fb-b3d1-f4e83c100854] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;Ever fancied strapping yourself in front of three engines, two of them from jet aeroplanes, hitting a go button and hurtling along at a speed designed to propel you beyond 1,000 miles per hour? Me neither. I tend to like my life these days.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;But seriously this is what the folks at the&lt;a class="jive-link-external-small" href="http://www.bloodhoundssc.com/"&gt; BLOODHOUND&lt;/a&gt; project are planning. And of course, its safe, because they're seasoned veterans at this sort of thing. Headed up by &lt;a class="jive-link-external-small" href="http://www.richard-noble.com/"&gt;Richard Noble OBE&lt;/a&gt;, this team have already set up a&lt;a class="jive-link-external-small" href="http://en.wikipedia.org/wiki/ThrustSSC"&gt; land-speed record&lt;/a&gt; that broke the &lt;a class="jive-link-external-small" href="http://www.physicsclassroom.com/class/sound/u11l2c.cfm"&gt;speed of sound&lt;/a&gt;.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;And they've also got wider ambitions. Ute Gorjzewski, from the Intel side, explained to me that the project aims to also inspire children to become the scientists, engineers and mathematicians of the future because just being a racing car driver would not be enough to make projects like this happen.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Using the &lt;a class="jive-link-external-small" href="http://www.intel.com/p/en_US/products/server/processor/xeon5000"&gt;Intel Xeon processor 5500 series&lt;/a&gt; in a HPC cluster it was a piece of cake to develop the car's body shape down to the last nanometre. And this is a fine science indeed. Minute inaccuracies in the body shape's aerodynamics could potentially send it spiralling into orbit... or it could become the world's fastest plough. So getting it wrong isn't an option.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Lots of schools have hooked into the project and are basing &lt;a class="jive-link-external-small" href="http://www.bloodhoundssc.com/education/primary_bloodhound_ssc.cfm"&gt;educational activities&lt;/a&gt; around the project, and Intel is sponsoring it.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;It's exciting, compelling and inspiring indeed.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:97639fcd-41b4-43fb-b3d1-f4e83c100854] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">intel</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">xeon_5500</category>
      <pubDate>Mon, 23 Aug 2010 11:18:59 GMT</pubDate>
      <author>steve.bell@catalysis.co.uk</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/23/faster-than-the-speed-of-sound--a-lot-faster</guid>
      <dc:date>2010-08-23T11:18:59Z</dc:date>
      <clearspace:dateToText>1 week, 4 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/faster-than-the-speed-of-sound--a-lot-faster</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13084</wfw:commentRss>
    </item>
    <item>
      <title>New Business PC Portal Launched</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/20/new-business-pc-portal-launched</link>
      <description>&lt;!-- [DocumentBodyStart:1a1e8441-ec35-4b76-b52a-7622386bfc38] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;Intel have launched a &lt;strong style="color: #3366ff; "&gt;new business PC portal&lt;/strong&gt; which brings together lots of information that will make an IT decision maker's life just a little bit easier.&lt;/p&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;This portal is for OEMs, resellers and end users; small businesses large businesses and government organisations. Very simple layout and easy to select your company size, type of project and local language.&lt;/p&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;Whatever your question;&lt;/p&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&amp;bull;How can I get the best ROI?&lt;br/&gt;&amp;bull;What is Intel&amp;#160; vPro Technology?&lt;br/&gt;&amp;bull;Where can I find a Total Cost of Ownership (TCO) estimator?&lt;br/&gt;&amp;bull;Looking for White Papers and Case Studies?&lt;/p&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;All the answers can be found right here&amp;#160; &lt;a class="jive-link-external-small" href="http://intelbusinesspctools.com"&gt;http://intelbusinesspctools.com&lt;/a&gt;&lt;/p&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;Very interested to hear your comments, feedback on using the tools, are they helpful?&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p class="MsoNormal" style="margin: 0cm 0cm 0pt;"&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:1a1e8441-ec35-4b76-b52a-7622386bfc38] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">business_pc</category>
      <pubDate>Fri, 20 Aug 2010 13:36:17 GMT</pubDate>
      <author>jeff.hewlett@intel.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/20/new-business-pc-portal-launched</guid>
      <dc:date>2010-08-20T13:36:17Z</dc:date>
      <clearspace:dateToText>1 week, 6 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/new-business-pc-portal-launched</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13082</wfw:commentRss>
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    <item>
      <title>Team Led by Professor Stephen Hawking Chooses an Intel Xeon 7500 based Cluster for Computational Cosmology</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/19/team-led-by-professor-stephen-hawking-chooses-an-intel-xeon-7500-based-cluster-for-computational-cosmology</link>
      <description>&lt;!-- [DocumentBodyStart:ef480a0c-0055-4117-91ac-2f69d19a531f] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;&lt;span style="font-size: 12pt; Calibri&amp;amp;quot: ; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; line-height: 115%; font-family: arial,helvetica,sans-serif; color: #000000; sans-serif&amp;amp;quot: ; mso-bidi-font-family: Arial; mso-fareast-language: EN-US; mso-fareast-font-family: Calibri; : ; , &amp;amp;quot: ; "&gt;&amp;#8220;Recent progress towards a complete understanding of the universe has been impressive, but many puzzles remain,&amp;rdquo; said Professor Stephen Hawking, principal investigator, COSMOS. &amp;#8220;Cosmology is now a precise science, and we need supercomputers to calculate what our theories of the early universe predict and test them against observations of the present universe.&amp;rdquo;&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 12pt; Calibri&amp;amp;quot: ; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; line-height: 115%; font-family: arial,helvetica,sans-serif; color: #000000; sans-serif&amp;amp;quot: ; mso-bidi-font-family: Arial; mso-fareast-language: EN-US; mso-fareast-font-family: Calibri; : ; , &amp;amp;quot: ; "&gt;Intel continues to underpin the infrastructure required to deliver new discoveries in the field of Cosmology. Clearly customers value the scalability, memory capacity and efficiency of the Intel Xeon 7500 processors.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family: arial,helvetica,sans-serif;"&gt;&lt;span style="font-size: 12pt;"&gt;You can read the full SGI Press Release at:&lt;/span&gt; &lt;/span&gt;&lt;a class="jive-link-external-small" href="http://www.sgi.com/company_info/newsroom/press_releases/2010/august/cosmos.html"&gt;&lt;span style="font-family: arial,helvetica,sans-serif; font-size: 12pt;"&gt;http://www.sgi.com/company_info/newsroom/press_releases/2010/august/cosmos.html&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:ef480a0c-0055-4117-91ac-2f69d19a531f] --&gt;</description>
      <pubDate>Thu, 19 Aug 2010 11:49:28 GMT</pubDate>
      <author>robert.j.maskell@intel.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/19/team-led-by-professor-stephen-hawking-chooses-an-intel-xeon-7500-based-cluster-for-computational-cosmology</guid>
      <dc:date>2010-08-19T11:49:28Z</dc:date>
      <clearspace:dateToText>2 weeks, 23 hours ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/team-led-by-professor-stephen-hawking-chooses-an-intel-xeon-7500-based-cluster-for-computational-cosmology</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13081</wfw:commentRss>
    </item>
    <item>
      <title>8,000 Core Nhm-EP Cluster @ Southampton University featured on the BBC</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/18/8000-core-nhm-ep-cluster-southampton-university-featured-on-the-bbc</link>
      <description>&lt;!-- [DocumentBodyStart:b2c33706-6ca1-4243-a4be-2eab77faba16] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;Southampton University's 8,000 Core Intel Nhm-EP Cluster made its second appearance on the BBC in an online feature at &lt;a class="jive-link-external-small" href="http://www.bbc.co.uk/news/technology-10859175"&gt;http://www.bbc.co.uk/news/technology-10859175&lt;/a&gt; and was the 2nd highest watched video of the day.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Delivered by OCF and based on IBM iDataplex technology, this is now one of the fastest Supercomputers in the UK.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:b2c33706-6ca1-4243-a4be-2eab77faba16] --&gt;</description>
      <pubDate>Wed, 18 Aug 2010 14:15:46 GMT</pubDate>
      <author>robert.j.maskell@intel.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/18/8000-core-nhm-ep-cluster-southampton-university-featured-on-the-bbc</guid>
      <dc:date>2010-08-18T14:15:46Z</dc:date>
      <clearspace:dateToText>2 weeks, 1 day ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/8000-core-nhm-ep-cluster-southampton-university-featured-on-the-bbc</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13080</wfw:commentRss>
    </item>
    <item>
      <title>Would You Give Your Laptop a Poison Pill?</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/17/would-you-give-your-laptop-a-poison-pill</link>
      <description>&lt;!-- [DocumentBodyStart:565ff5de-ba12-4a79-af20-5ff26725800f] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;What a stupid question, why would anyone want to give their own laptop a &amp;#8216;Poison Pill&amp;rsquo;?&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Consider this, about 2 million laptops disappear every year and the number is growing. Almost all of them are never seen again.&lt;br/&gt;It&amp;rsquo;s bad enough losing a personal laptop as it can contain critical personal information. &lt;strong&gt;Imagine how much more serious it would be if you run a small business and your laptop disappears one day.&lt;/strong&gt; Think of the consequences, what data do you have on your laptop hard drive;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Company accounting&lt;br/&gt;&lt;/li&gt;&lt;li&gt;Employees pay details, bank accounts&lt;br/&gt;&lt;/li&gt;&lt;li&gt;Employee personal data&lt;br/&gt;&lt;/li&gt;&lt;li&gt;Customer names and addresses&lt;br/&gt;&lt;/li&gt;&lt;li&gt;Customer banking/credit card information&lt;br/&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;No telling what would happen if this gets into the wrong hands and it most likely will at some point. Plus you have also got to replace an expensive company asset.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;I have seen plenty of small business surveys where respondents cite security as a top priority but often this only extends to antivirus, antispyware and firewall etc. Antitheft technology is relatively new but deployment is growing rapidly and it&amp;rsquo;s not just for the NHS and MoD.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;How does Antitheft technology work? Quite simple really, if your laptop goes missing or gets stolen a timer or internet-activated &amp;#8216;poison pill&amp;rsquo; permanently disables the laptop rendering the data secure and the laptop unusable. Click here to see more information and a great short video &lt;span style="color: #800080;"&gt;&lt;a class="jive-link-external-small" href="http://antitheft.intel.com/welcome.aspx"&gt;&lt;span style="font-family: Calibri; font-size: 12pt;"&gt;Antitheft Homepage&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;A disabled laptop can display a customizable recovery message with contact information to help return the laptop to its rightful owner.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;For those of you old enough to be car drivers in the late 80&amp;rsquo;s and early 90&amp;rsquo;s you will remember the pandemic outbreak of car radio thefts. Car radio theft on this scale was dramatically reduced by adding security features; PIN codes that had to be re-entered when the radio was disconnected from the vehicle. Can Antitheft technology for laptops have the same effect?&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:565ff5de-ba12-4a79-af20-5ff26725800f] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">small_business</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">smb</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">anti-theft</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">stolen_notebook</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">antitheft</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">poison_pill</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">stolen_laptop</category>
      <pubDate>Tue, 17 Aug 2010 10:30:23 GMT</pubDate>
      <author>jeff.hewlett@intel.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/17/would-you-give-your-laptop-a-poison-pill</guid>
      <dc:date>2010-08-17T10:30:23Z</dc:date>
      <clearspace:dateToText>2 weeks, 3 days ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/would-you-give-your-laptop-a-poison-pill</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13079</wfw:commentRss>
    </item>
    <item>
      <title>A holiday with IT and children</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/16/a-holiday-with-it-and-children</link>
      <description>&lt;!-- [DocumentBodyStart:9cf04fba-af76-4782-9981-60ff0ba667b8] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;Time was, a holiday meant escaping the trappings of the modern world. Perhaps under canvas, or on the beach with just a towel and the sun cream.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Communication with the outside world was a one-way postcard with a few scribbles, or finding the random English newspaper a few days out of date and spending five times the face value for it.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;But then came the mobile phone. For a while the exorbitant cost of calls and texts made for only a few snatched moments down the line.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;But then came the smartphone and the laptop - and crucially wi-fi. Wi-fi is probably one of Intel's greatest successes - and yes, I'm well aware Intel didn't create the technology or the standard.&amp;#160; One of the most important driving forces of wi-fi adoption was the inclusion of wi-fi adaptors on the chipset of Intel powered machines. It gave wi-fi a huge boost.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;I'm heading off for holiday soon, but I won't be taking a break from my technology. And less and less are, it would seem.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;I was struck with the truth of that when I saw BBC journalist Rory Cellan Jones' &lt;a class="jive-link-external-small" href="http://twitter.com/ruskin147/statuses/20111953459"&gt;Twitter feed&lt;/a&gt; last week. He's been on holiday in California - but that didn't mean he left the technology behind. First off, he was &lt;a class="jive-link-external-small" href="http://twitter.com/ruskin147/statuses/19515969001"&gt;asking&lt;/a&gt; about putting DVDs on his iPad.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;And then when in the mountains of Yosemite national park he found time to use his phone to record an audioboo - an audio snapshot diary.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;!--[CodeBlockStart:aeba0e37-895a-4cb5-9eba-e0bc8b70b170]--&gt;&lt;span&gt;&lt;object data="http://boos.audioboo.fm/swf/fullsize_player.swf" height="129" id="boo_player_1" type="application/x-shockwave-flash" width="400"&gt;&lt;param name="movie" value="http://boos.audioboo.fm/swf/fullsize_player.swf"/&gt;&lt;param name="scale" value="noscale"/&gt;&lt;param name="salign" value="lt"/&gt;&lt;param name="bgColor" value="#FFFFFF"/&gt;&lt;param name="allowScriptAccess" value="always"/&gt;&lt;param name="wmode" value="window"/&gt;&lt;param name="FlashVars" value="mp3=http%3A%2F%2Faudioboo.fm%2Fboos%2F161058-yosemite-bear-boo.mp3&amp;amp;mp3Author=rorycellan&amp;amp;mp3LinkURL=http%3A%2F%2Faudioboo.fm%2Fboos%2F161058-yosemite-bear-boo&amp;amp;mp3Title=Yosemite+bear+boo&amp;amp;rootID=boo_player_1&amp;amp;mp3Time=04.57pm+01+Aug+2010"/&gt;&lt;a class="jive-link-external-small" href="http://audioboo.fm/boos/161058-yosemite-bear-boo.mp3"&gt;Listen!&lt;/a&gt;&lt;/object&gt;&lt;/span&gt;&lt;!--[CodeBlockEnd:aeba0e37-895a-4cb5-9eba-e0bc8b70b170]--&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;pre&gt;&lt;/pre&gt;&lt;p&gt;It made me realise how technology is now a part of our lives 24/7.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;And with me on my trip will be my smartphone - essential for checking e-mails, Twitter, and spontaneous surfing. I'm also taking my iPad - mainly as an e-reader as I've loaded it up with books. I'm also taking my (Intel powered) Macbook Pro. Some people may find it strange that I'm taking both iPad and laptop but the reason is quite simple: I need to do some work and the iPad just doesn't have the flexibility I need. While I away I will need to edit some audio, some photos and write some documents.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;And for that I need the laptop with me.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Luckily, the house I'll be staying in comes with wi-fi so I won't have to worry about those data charges!&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:9cf04fba-af76-4782-9981-60ff0ba667b8] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">holiday</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">technology</category>
      <pubDate>Mon, 16 Aug 2010 16:40:59 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/16/a-holiday-with-it-and-children</guid>
      <dc:date>2010-08-16T16:40:59Z</dc:date>
      <clearspace:dateToText>3 weeks, 6 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/a-holiday-with-it-and-children</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13075</wfw:commentRss>
    </item>
    <item>
      <title>The essential IT bloggers and tweeters to follow</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/09/the-essential-it-bloggers-and-tweeters-to-follow</link>
      <description>&lt;!-- [DocumentBodyStart:02ee660b-bfe5-4f5b-8e03-ed8d2b3b8cec] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;My RSS feed groans under the weight of feeds everytime I do a refresh and I know I really should prune the 438 different feeds I have.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;So I've been thinking about the essential IT bloggers and tweeters I follow and thought I'd pass on my recommendations - as long as you pass on yours.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://www.edbott.com/weblog/"&gt;Ed Bott&lt;/a&gt; - a great journalist about Windows, with a great strength in debunking myths and half truths around Windows products.&lt;/p&gt;&lt;p&gt;I recommend his &lt;a class="jive-link-external-small" href="http://www.zdnet.com/blog/bott"&gt;Microsoft Report &lt;/a&gt;column highly. His Twitter is &lt;a class="jive-link-external-small" href="http://twitter.com/edbott"&gt;here&lt;/a&gt;.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://twitter.com/jackschofield"&gt;Jack Schofield&lt;/a&gt; is a veteran of the UK computer industry and a top notch journalist. He has been writing &lt;a class="jive-link-external-small" href="http://www.guardian.co.uk/profile/jackschofield+technology/askjack"&gt;Ask Jack&lt;/a&gt;, his IT advice column, at the Guardian for many years.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://twitter.com/GRUBER"&gt;John Grube&lt;/a&gt;r has been writing &lt;a class="jive-link-external-small" href="http://daringfireball.net/"&gt;acerbic blog posts&lt;/a&gt; about Apple for sometime. He is not to everyone's taste, but he really gets the Apple developer community, and really understands the Cupertino's aims and goals.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://twitter.com/maryjofoley"&gt;Mary Jo Foley&lt;/a&gt; is another Microsoft-focused &lt;a class="jive-link-external-small" href="http://www.zdnet.com/blog/microsoft"&gt;blogger at Zdnet&lt;/a&gt;. And like Bott she is essential reading for understanding what's going on at Redmond.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://scobleizer.com"&gt;Robert Scoble &lt;/a&gt;used to work for Microsoft as an evangelist, but is now a blogger, Tweeter and social media legend who spends most of his time meeting new tech firms. If you want the inside track of whats coming down the track, he's the man.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://twitter.com/JonToigo"&gt;John Toigo&lt;/a&gt; is THE man when it comes to storage and data management. He blogs at &lt;a class="jive-link-external-small" href="http://www.drunkendata.com"&gt;Drunken Data.&lt;/a&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;And for the web, can I recommend &lt;a class="jive-link-external-small" href="http://www.web-strategist.com/blog/about/"&gt;Jeremy Owyang&lt;/a&gt;.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:02ee660b-bfe5-4f5b-8e03-ed8d2b3b8cec] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">twitter</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">it</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">bloggers</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">technology</category>
      <pubDate>Mon, 09 Aug 2010 13:58:58 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/09/the-essential-it-bloggers-and-tweeters-to-follow</guid>
      <dc:date>2010-08-09T13:58:58Z</dc:date>
      <clearspace:dateToText>3 weeks, 6 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/the-essential-it-bloggers-and-tweeters-to-follow</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13077</wfw:commentRss>
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    <item>
      <title>Dell, HP to resell Oracle's operating systems - our take on the news</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/03/dell-hp-to-resell-oracles-operating-systems--our-take-on-the-news</link>
      <description>&lt;!-- [DocumentBodyStart:0559b6de-496f-4828-bd63-11bd77c2fede] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;By now, most of you will have heard about &lt;a class="jive-link-external-small" href="http://www.zdnet.co.uk/news/server-os/2010/07/30/oracle-signs-solaris-deals-with-hp-and-dell-40089696/"&gt;this&lt;/a&gt;, i.e. Oracle's recent announcement that HP and Dell are to certify and resell the Oracle Solaris, Oracle Enterprise Linux and Oracle VM operating systems, on x86-based servers.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;I recently spoke to a couple of Intel experts, Richard George &amp;amp; Alan Priestley about their thoughts on the annoucement and what it meant for our customers:&lt;br/&gt; &lt;br/&gt;Their take on this was that the announcement is good news for customers in that it provides a route for customers looking to move from proprietary RISC solutions on to standard Intel Architecture-based platforms whilst still retaining a Solaris based operating system environment. Furthermore, they said that it also provides IT organisations that have already deployed Solaris on x86 servers the opportunity to continue to utilise this environment on the latest generations of Intel Architecture servers. &lt;br/&gt; &lt;/p&gt;&lt;p&gt;They added that, given the recent speculation around Oracle's support for Solaris on 3rd party x86 platforms IT organisations should continue to have vigorous discussions with Oracle as part of the deployment planning process so as to ensure they get the long term support (both technical and pricing) necessary to justify staying with the Solaris environment rather than considering moving to either Linux or Windows based solutions.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;What do you think about the development?&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&lt;span style="font-family: &amp;amp;quot;Arial&amp;amp;quot;, &amp;amp;quot;sans-serif&amp;amp;quot;; color: red; font-size: 10pt;"&gt; &lt;/span&gt;&amp;nbsp;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:0559b6de-496f-4828-bd63-11bd77c2fede] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">risc</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">dell</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">hp</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">oracle_solaris</category>
      <pubDate>Tue, 03 Aug 2010 15:50:53 GMT</pubDate>
      <author>sukhjit.k.dhillon@intel.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/03/dell-hp-to-resell-oracles-operating-systems--our-take-on-the-news</guid>
      <dc:date>2010-08-03T15:50:53Z</dc:date>
      <clearspace:dateToText>1 month, 21 hours ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/dell-hp-to-resell-oracles-operating-systems--our-take-on-the-news</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13072</wfw:commentRss>
    </item>
    <item>
      <title>Social media and business equals good?</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/02/social-media-and-business-equals-good</link>
      <description>&lt;!-- [DocumentBodyStart:087fca2a-1136-4491-a113-26b29b327f1b] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;The fact you are reading this on a blog site created by Intel probably means you understand how small and large companies can use social media to good effect. At least, I hope you think it is to good effect.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;Hardly a day goes by without more companies embracing social media - from blogs, to Facebook, and from LinkedIn to Twitter, by way of Flickr and YouTube. There are a lot of conversations happening out there. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;But do IT executives really believe in the value of social media - or is it just a passing fad to them?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;Well, UK enterprises are "embracing the business opportunities offered by social media", according to new research, commissioned by&lt;a class="jive-link-external-small" href="http://www.opentext.com/"&gt; Open Text Corporation&lt;/a&gt;. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;The research shows that more than 50% of enterprises surveyed in the UK are using social media in the workplace and 95% believe social media offers business an opportunity to improve communication with both internal and external audiences.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&amp;#160; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;A total of 43% confirmed business drivers for using social media are its direct and personal route of contact with customers and partners. &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;However, 41% said security was seen to be the biggest barrier to long-term adoption registering, with 20% reporting that a lack of control over message was also a concern.&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-size: 10pt; "&gt;More than a quarter of large organisations expect social media to improve customer service&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-size: 10pt; "&gt;93 percent of respondents believe corporate blogging can help corporate communications&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-size: 10pt; "&gt;33 percent of businesses found that corporate employee training videos were most valuable with 30 percent listing product demonstrations&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-size: 10pt; "&gt;More than a quarter of organisations regularly use Twitter for business purposes, but the most popular site is Linkedin with 35 percent&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style="font-size: 10pt; "&gt;40 percent reported that Facebook and Linkedin were both preferred social media sites for ease of use&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;So it's all good, right? Well, it's not so simple. Many companies are still grappling with social media - to the extent, that some companies don't even have social media guidelines.&lt;/p&gt;&lt;div&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;There is a good list of different firms' published guidelines &lt;a class="jive-link-external-small" href="http://socialmediagovernance.com/policies.php"&gt;here&lt;/a&gt;, which includes &lt;a class="jive-link-external-small" href="http://www.intel.com/sites/sitewide/en_US/social-media.htm"&gt;Intel's&lt;/a&gt; policy, which as may favourite piece of advice: If it gives you pause, pause.&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;&lt;a class="jive-link-external-small" href="http://www.fastcompany.com/1668368/social-media-policies-the-good-the-bad-and-the-ugly"&gt;Fast Company&lt;/a&gt; did a round-up of different policies earlier in the month, which is worth reading.&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;If you still think that you don't need a social media policy, or haven't read your own policy yet, then I suggest you read this piece from the &lt;a class="jive-link-external-small" href="http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html"&gt;Huffington Post&lt;/a&gt; on people who lost their job thanks to Twitter.&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;&lt;/div&gt;&lt;div&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/div&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt; &lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-family: Verdana, Helvetica, Arial;"&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:087fca2a-1136-4491-a113-26b29b327f1b] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">social_media</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">it</category>
      <pubDate>Mon, 02 Aug 2010 15:41:32 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/08/02/social-media-and-business-equals-good</guid>
      <dc:date>2010-08-02T15:41:32Z</dc:date>
      <clearspace:dateToText>1 month, 1 day ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/social-media-and-business-equals-good</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13071</wfw:commentRss>
    </item>
    <item>
      <title>Data sees the speed of light</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/07/30/data-sees-the-speed-of-light</link>
      <description>&lt;!-- [DocumentBodyStart:667374fd-4511-4f14-be2b-0525459ec8bc] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;&lt;span&gt;&lt;p&gt;There has been considerable excitement around a data transfer breakthrough that Intel announced this week.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;In essence, Intel has developed a technology that can transfer data using light at 50Gbps. This research prototype represents the world&amp;rsquo;s first silicon-based optical data connection with integrated lasers.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;How fast is 50Gbps? Well, as &lt;a class="jive-link-external-small" href="http://www.theengineer.co.uk/video/intel-light-beam-technology-moves-data-at-50gbps/1004021.article"&gt;The Engineer reported it&lt;/a&gt;: &lt;em&gt;This is the equivalent of transmitting an entire HD movie in a second. &lt;/em&gt;&lt;/p&gt;&lt;span style=""&gt;&lt;p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;And the researchers are already talking about terabit speeds... on the horizon.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Intel says the achievement is another step toward replacing copper connections, which are lossy, with extremely thin and light optical fibres that can transfer much more data over longer distances. This has the potential to radically change the way computers of the future are designed and alter the way the data centres are designed.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;em&gt;"It's about bringing silicon manufacturing to optical communications, bringing Moore's Law to high-bandwidth communications for every computing platform, and revolutionising applications in the future",&lt;/em&gt; said Dr Mario Paniccia, Intel fellow and director of Intel's Photonics Technology lab.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Understandably there's been a lot of excitement.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;For example, on Twitter:&lt;span style="font-size: 10pt; "&gt; Very excited by Intel's steady progress on photonics - could really change everything -&lt;/span&gt;&lt;/p&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;p&gt;&lt;span&gt;&lt;a class="jive-link-external-small" href="http://bit.ly/alMyEs"&gt;RupertG&lt;/a&gt;&lt;span style=""&gt;&lt;p&gt;&lt;p&gt;- Just read an article on #TheRegister about Intel's work with silicon photonics, their test had 10Gbps on a few mm thick wire! Awesome! -J_Deso:&lt;/p&gt;&lt;span style="font-size: 2; "&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;- Intel says it's cracked end to end silicon photonics - Data flies around at 50Gbps&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;(statistics) #chips - &lt;a class="jive-link-external-small" href="http://bit.ly/9vGAUQ"&gt;thetecheye&lt;/a&gt;&lt;span style="font-size: 2; "&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;- Inside Intel's 50Gbps silicon optics: Intel has brought together six years of silicon photonics research into two ...&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;ZDNetUK_News &lt;span style="color: #0000c0; text-decoration: underline;"&gt;&lt;a class="jive-link-external-small" href="http://bit.ly/c4uwwh"&gt;http://bit.ly/c4uwwh&lt;/a&gt;&lt;/span&gt;&lt;span&gt; &lt;/span&gt;&lt;span style="font-size: 2; "&gt;&lt;p&gt;&lt;span style="font-size: 10pt;"&gt;- Intel's silicon photonics to revolutionise comms &lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;p&gt;&lt;span style="color: #0000c0; text-decoration: underline;"&gt;&lt;a class="jive-link-external-small" href="http://bit.ly/9Kss0R"&gt;http://bit.ly/9Kss0R&lt;/a&gt;&lt;/span&gt;&lt;span style="font-size: 10pt;"&gt; - SteveNico:&lt;p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;So why are people so excited?&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;While still a &lt;a class="jive-link-external-small" href="http://www.electronicsweekly.com/Articles/2010/07/29/49149/updated-intel-shows-silicon-laser-chip-for-50gbits-links.htm"&gt;"concept vehicle"&lt;/a&gt; this potentially points the way to driving Moore's Law on to the next generation of silicon; overcoming the problem of leakage that occurs with copper connections.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;span style="font-family: NeoSansIntel; font-size: 10pt; "&gt;&lt;p align="left"&gt;"While wired connections will always have a prominent role within and between computing devices, certain systems and applications will soon demand interconnects that support greater bandwidth across longer distances," the researches explained.&lt;/p&gt;&lt;p align="left" style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;/span&gt;&lt;p&gt;&lt;p&gt; In essence, a leap forward in data centre, business and consumer applications.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;span style="font-family: NeoSansIntel; font-size: 10pt; "&gt;&lt;p align="left"&gt;"The system and application possibilities of silicon-based laser interconnects are nothing less than transformational," said the researchers.&lt;/p&gt;&lt;/span&gt;&lt;span style="font-size: 2; "&gt;&lt;p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;If you want to dive more deeply on this, I can recommend the &lt;a class="jive-link-external-small" href="http://techresearch.intel.com/UserFiles/en-us/File/siliconphotonics/Intel_SiliconPhotonics50gLink_FINAL.pdf"&gt;white paper.&lt;/a&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;span style="font-size: 2; "&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:667374fd-4511-4f14-be2b-0525459ec8bc] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">lasers</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">moore's_law</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">silicon_photonics</category>
      <pubDate>Fri, 30 Jul 2010 11:07:21 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/07/30/data-sees-the-speed-of-light</guid>
      <dc:date>2010-07-30T11:07:21Z</dc:date>
      <clearspace:dateToText>1 month, 5 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/data-sees-the-speed-of-light</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13070</wfw:commentRss>
    </item>
    <item>
      <title>The mobile broadband future</title>
      <link>http://itcommunity.intel.co.uk/community/uk/blog/2010/07/29/the-mobile-broadband-future</link>
      <description>&lt;!-- [DocumentBodyStart:a1d2fa6f-fa67-4e31-965e-0e87ec74b2ab] --&gt;&lt;div class='jive-rendered-content'&gt;&lt;p&gt;While domestic wired broadband grabs most of the headlines, it's clear to many that mobile broadband is the big talking point.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Anyone who has ever tried to use their mobile device for a sustained period of work has probably suffered the frustration of slow speeds and dead spots.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://en.wikipedia.org/wiki/William_Gibson"&gt;William Gibson&lt;/a&gt;, the science fiction author, famously said: "The future is already here. It's just not evenly distributed."&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;He could have been talking about mobile broadband - he wasn't - because he describes perfectly the sense that mobile wireless networks are the present and the future, while at the same encaspulating the problem.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;For example - I own a very nice smartphone. The problem is that while at home I can barely get a 3G signal. Not much use for whizzing the world wide web over mobile broadband.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://www.bbc.co.uk/news/technology-10786874"&gt;According to latest figures&lt;/a&gt;, from Akamai, the average UK mobile speed was between 1 and 3.7Mbps. I don't meant to sound rude, but I find those figures suprisingly high. It's also not clear whether the average measurement takes time as a factor - because the problem with mobile broadband is that you never know when you really need the speed.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;For example, if I take a train journey from London to Bristol and during that time I use my mobile dongle on 5 separate occasions and I get speeds of 3.7Mbps, 5Mbps, 215kbps, 0Kbps, and 512kbps, my average speed for the journey is about 1.89Mbps, which sounds pretty good.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;But if at those moments I was getting the three lowests speeds were the times I really needed to check emails, read a document from the cloud, or find a presentation stored on my server, while the times I could get 3.7Mbps and 5Mbps were when I was reading the Sport on the BBC News website then the reality is mobile broadband has let me down - badly.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;In the UK, we're beginning to see the building blocks of the future of mobile broadband technology be put into place. The communications minister Ed Vaizey &lt;a class="jive-link-external-small" href="http://www.bbc.co.uk/news/technology-10792404"&gt;has signalled the start &lt;/a&gt;of an auction of prized spectrum.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&lt;span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: Times; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"&gt;&lt;span class="Apple-style-span" style="font-family: Arial,FreeSans,Helvetica,sans-serif; font-size: 14px; line-height: 21px;"&gt;&lt;/span&gt;&lt;/span&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;em&gt;"The past 20 years has seen a revolution in mobile technologies and&amp;#160; devices that have transformed the way we communicate, learn and do&amp;#160; business," said Mr Vaizy.&lt;/em&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;em&gt;"We want the UK market to remain at the fore of delivering&amp;#160; devices like the iPad and smart phones but they need the networks to&amp;#160; continue to improve and increase services," he added.&lt;/em&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;The auction will see two chunks of the spectrum - the 800MHz and 2.6GHz bands - sold off to the highest bidders.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;div class="story-feature related narrow"&gt;The 800MHz spectrum - which has been freed up by the switchover&amp;#160; to digital TV - allows mobile signals to travel over greater distances, which could help solve the &lt;a class="jive-link-external-small" href="http://en.wikipedia.org/wiki/Last_mile"&gt;"last mile" problem &lt;/a&gt;of bringing connectivity to rural areas.&lt;br/&gt;&lt;/div&gt;&lt;div class="story-feature related narrow"&gt;&lt;br/&gt;&lt;/div&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;The higher capacity 2.6GHz band will be more useful in towns and cities where lots of users require services, and where speed is most prized.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;The measures include, reported &lt;a class="jive-link-external-small" href="http://www.ispreview.co.uk/story/2010/07/29/uk-government-guarantees-weedy-0-75mbps-mobile-broadband-for-2013.html"&gt;ISP Review&lt;/a&gt;.&lt;/p&gt;&lt;blockquote&gt;&lt;strong&gt;&lt;br/&gt;&lt;/strong&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;em&gt;&amp;bull;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160; Requiring OFCOM to co-ordinate a combined auction of 2.6GHz and 800MHz&amp;#160; spectrum as soon as possible in order that operators can deliver&amp;#160; widespread high speed mobile broadband;&lt;br/&gt;&lt;br/&gt;&amp;bull;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160; Requiring OFCOM carry out a competitive assessment of future &lt;a class="jive-link-external-small" href="http://www.ispreview.co.uk/broadband_mobile.php"&gt;3G&lt;/a&gt; and &lt;a class="jive-link-external-small" href="http://www.ispreview.co.uk/broadband_mobile.php"&gt;4G&lt;/a&gt; markets, including the potential for new entrants.&amp;#160; Their assessment&amp;#160; will inform the design of the auction, aimed at enabling delivery of new&amp;#160; competitive mobile broadband services for UK consumer and business&amp;#160; benefit; &lt;br/&gt;&lt;br/&gt;&amp;bull;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160; Liberalising 2G spectrum at 900MHz&amp;#160; and 1800MHz, implementing the EU&amp;rsquo;s revised GSM directive to allow&amp;#160; operators to use these frequencies for &lt;a class="jive-link-external-small" href="http://www.ispreview.co.uk/broadband_mobile.php"&gt;3G&lt;/a&gt; technologies;&lt;br/&gt;&lt;br/&gt;&amp;bull;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160; Making &lt;a class="jive-link-external-small" href="http://www.ispreview.co.uk/broadband_mobile.php"&gt;3G&lt;/a&gt; licences indefinite to encourage greater investment in &lt;a class="jive-link-external-small" href="http://www.ispreview.co.uk/broadband_mobile.php"&gt;3G&lt;/a&gt; services to reach more consumers across the UK. They will also be made tradable, and;&lt;br/&gt;&lt;br/&gt;&amp;bull;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160;&amp;#160; Requiring &lt;a class="jive-link-external-small" href="http://www.ofcom.org.uk/"&gt;Ofcom&lt;/a&gt; to apply annual licence fees to reflect the market value of these&amp;#160; licences which will be applied after the initial licence term (ends 31&amp;#160; December 2021).&lt;/em&gt;&lt;/blockquote&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Interestingly, the government also lays out a stipulation that data carried on the 2100Mhz spectrum should have a minimum speed of 768kbps - which is hardly going to set the world alight. There is nothing stipulated for the 4G 2.6Ghz and 800MHz spectrum.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Of course, Intel has an interest here. It is pushing its &lt;a class="jive-link-external-small" href="http://www.intel.com/technology/wimax/"&gt;Wimax&lt;/a&gt; technology as a 4G solution, particularly because it is cheaper, more flexible and easier to scale than the competing technology, Long Term Evolution, which actually doesn't meet the standards of 4G technologies.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;There's an &lt;a class="jive-link-external-small" href="http://www.goingwimax.com/lte-vs-wimax-the-race-to-4g-11294/"&gt;interesting piece&lt;/a&gt; in Going Wimax on the latest in the battle between the technologies, focusing on the US. It's certainly too early to call a winner, and we may end up with both technologies taking hold. While in the UK we are used to one telecoms technology being used in the 3G space, there have been two in the US for many years, and they are not interoperable. We may yet see that situation here in the UK.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;ZDNet reports that LTE is "proving more popular in Europe" so feels it might be the winner in the UK. I'm not so sure - mainly because I think the market will want a true successor to 3G and an end to disappointing speeds. Wimax holds the aces here - it's faster than LTE.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;As our appetite for more data on the go increases, so too will our patience for slow speeds be ever more tested. &lt;a class="jive-link-external-small" href="http://www.theregister.co.uk/2010/07/14/mobile_workshop_roundup/"&gt;The Register has been holding&lt;/a&gt; frequent snapshots of mobile data atittudes and I think this view sums up many people's positions.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;I&lt;strong&gt;&lt;em&gt; like to do the 'spotify test'. If an (allegedly) 7.2Mbps connection&amp;#160; can't reliably stream a 96kbps low quality spotify stream it fails.&amp;#160; This isn't a hard test - I'm expecting them to be able to provide a mere&amp;#160; 1/75th of their advertised bandwidth.&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Where I am, there is only one provider that hasn&amp;rsquo;t consistently&amp;#160; failed this test. Coincidentally, it is the most expensive. And it&amp;rsquo;s not&amp;#160; exactly stunning either.&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;The future might not be entirely clear for mobile broadband, but we can at least hope it will become more evenly distributed.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;&lt;br/&gt;&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:a1d2fa6f-fa67-4e31-965e-0e87ec74b2ab] --&gt;</description>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">mobile</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">wimax</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">broadband</category>
      <category domain="http://itcommunity.intel.co.uk/community/uk/blog/tags">lte</category>
      <pubDate>Thu, 29 Jul 2010 15:25:26 GMT</pubDate>
      <author>intel@monumentpr.com</author>
      <guid>http://itcommunity.intel.co.uk/community/uk/blog/2010/07/29/the-mobile-broadband-future</guid>
      <dc:date>2010-07-29T15:25:26Z</dc:date>
      <clearspace:dateToText>1 month, 5 days ago</clearspace:dateToText>
      <wfw:comment>http://itcommunity.intel.co.uk/community/uk/blog/comment/the-mobile-broadband-future</wfw:comment>
      <wfw:commentRss>http://itcommunity.intel.co.uk/community/uk/blog/feeds/comments?blogPost=13069</wfw:commentRss>
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