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March 2010

With the introduction of the Intel® Xeon®7500 processor we see one of the biggest changes that have ever happened in the multi-processor ( MP ) server market segment. Xeon 7500 brings the Nehalem micro-architecture to  MP servers and with it comes a new processor core design, more cores per socket, hyper-threading, integrated memory controllers and QPI links between all the processors in the system. All this combines to give a massive increase in absolute performance  across a broad range of enterprise workloads when compared to previous generations of Xeon MP servers with some absolutely incredible benchmark results .

 

 

On top of this massive increase in enterprise workload performance Xeon 7500 also brings some other interesting features to the x86 MP server market segment. For the first time with in the Xeon platform we have a number of advanced reliability features that can enable a clean recovery from many hardware errors that would previously caused a system failure.

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This Machine Check Recovery Architecture will be key for many users that are looking to migrate their legacy RISC based solutions across to Intel Architecture servers and enables delivery of truly Mission Critical servers that are based on industry standard Xeon processors.

 

he new capabilities of the Xeon 7500 also opens up some exciting opportunities for server manufacturers to offer a wider range of  high performance servers ranging from 2 socket servers with  very large memory density thru volume 4 socket servers to more highly scalable servers with 8, 16 or more CPUs .

 

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This wide range of available server configurations enables the use of Xeon 7500 based servers in market segments beyond just the traditional enterprise business, many high performance compute users are evaluating the potential offered by compact high core count large memory systems. Xeon 7500 servers also expands the possibility for virtualisation enabling the hosting of larger and more complex workloads than has previously been possible.

 

With the introduction of the Xeon 7500 family of processors we will see all the server OEMs refreshing their platform offerings. This makes for a great opportunity for those IT departments who have waited on updating their legacy infrastructure to evaluate these new offerings and to make significant improvements to their operating costs, especially when you consider the savings that can be made just in power consumption alone by replacing older generation servers with the latest technology. The Xeon estimator tool here can help you make a quick assessment of the saving that you can make by refreshing your installed base of servers.

 

 

The Launch webcast is available for review here

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It’s been a few weeks since the hype surrounding the announcement of the Apple iPad. But the product is still the center of great debate. Is it a Netbook with limited functionality or is it the future of computing? I think it’s the latter and in a moment I will explain why. First lets look at why the technical oriented crowd are so dismissive of the product, the specs just aren’t exciting on paper:

 

 

Processor 1GHZ. Nothing special

Storage 16-64GB Flash. Nothing special

TFT display. Nothing special

No Flash support

No Camera

No Multi tasking

iPhone OS not a “Full” operating system

Etc

 

“It’s just a big iPhone” I have heard again and again.

 

BUT thats the point. It IS a big iPhone. Bringing with it all the  key features of the iPhone to a larger more powerful and flexible display. Here are some the reasons I think the “big iPhone” is such a game changer in computing.

 

It’s VERY intuitive.

I have a two year old son, Joshua, I also have an iPhone. Last week he was sitting next to me while I was surfing the internet on my PC. I was scrolling through a web page and I noticed that he was reaching out and trying to scroll the content down the screen by brushing his fingers down the screen just as you would an iPhone. He was trying to select hyperlinks by pressing the screen just as he has seen me do on the iPhone. The user interface is so simple and so intuitive a two year old naturally understands how to use it. It is that instinctive. That is when I realised how powerful this computing paradigm is.

 

New way to interact with content.

The device is nothing without content and one of the key types of content will be books and magazines. Coupling the wealth of information published in the countless magazines and books with the powerful new ways to interact with that information provided by the iPad the possibilities are enormous. This is not just about books but developing a whole new interactive medium.  Here is an example of what the Penguin publishing house are looking at:

http://www.engadget.com/2010/03/04/penguins-ipad-formatted-books-shown-off-making-waves/

 

My kids are going to love a book that they can shake or move and interact with the content. A city guide that lets you book tables and find out what you can do right here, right now. Impressive and useful features.

 

Here is another example from Wired Magazine:

http://www.wired.com/epicenter/2010/02/the-wired-ipad-app-a-video-demonstration/

Again intuitive, beautiful design, interactive in new ways. It will take years for printed content to take advantage of these capabilities and to move to online distribution, but the capabilities of this medium are compelling and offer a life line for print media business’s.

 

New ways to CREATE content.

Consumption of internet content is the target usage for the iPad but it’s well worth taking a look at the work Apple has done in re-designing the iWork productivity suite for the iPad. You get a good feeling for the software on the guided tour on Apple’s website Here:

http://www.apple.com/ipad/guided-tours/

 

The Keynote guided tour is a good example of what’s possible. Again the ease of use is the outstanding feature, the ease of which you can produce professional looking content is a major step ahead of a keyboard and mouse driven interface. Does this point the way ahead for more mainstream productivity applications and business usage in general? Well Marc Benioff CEO of Salesforce.com thinks so:

http://techcrunch.com/2010/03/29/ipad-cloud-2/

 

Hassle Free.

Finally I am sure you all perform the virtual IT manager function for the rest of the family. In my case mother, mother in law and brother. So you won’t need reminding of the downside to an open computing platform. Rogue software applications downloaded off the internet, Malware, spyware, adware. File systems that need constant maintenance. Software applications that are incompatible with each other. The need to have anti-virus software running all the time. The regular re-build required for no known reason. At Intel we spend a lot of time working on technologies to counter these problems. The iPad has designed these issues out al together. Rogue software? Not a problem apple can switch it off centrally. File system maintenance? No problem the user can’t touch the iPad file system. Limiting? Yes. Easier? Absolutely. This is crucial in making a truly consumer friendly computing experience.

 

Closing thoughts.

From what I can see the press has written off the iPad as being no big deal. They have fallen for the immature techy comparison of specifications and decided it’s no big deal. Most will buy a Netbook or a cheap PC. As you can see I disagree. I think the iPad is a new paradigm in using computers and interacting with information. The internet at your finger tips. Magical? Maybe not. Game changing definitely. I’ll be buying one.....well several. I’ll keep a powerful PC but most of my home computing time will be spent on the iPad. In the industry we need to take a long hard look at how we can bring these key values to the mainstream. Before iPad becomes the mainstream.

 

Now that’s what I think. What do you think?

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So the last budget in the UK before we head to the polls and vote for a new government. When budgets are this close to an election they are often more manifesto than anything else. And so it proved yesterday.

 

But there were a few nuggets in there that apply to the tech world.

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The first was a commitment to roll out "super fast broadband" to  90% of homes across the country by 2017, slightly watering down a commitment expressed by Prime Minister Gordon Brown the day before when he said the aim was 100% of homes by 2020.

 

The government plans to do this courtesy of the 50 pence-per-month so-called broadband tax. The Conservatives have vowed to scrap the tax if they win the next election.

 

 

Fast net services will create "hundreds of thousands" of new jobs while putting services online will lower the cost of public spending, the chancellor said.

 

 

So why the confusion/tension between 90% and 100% and 2017 and 2020?

 

The answer is simple: economics. On the one hand the market itself has said that government intervention is needed to drive next-generation broadband in Britain, while the government wants to leave it by and large to the market.

 

If you look at all the fibre success stories around the world - they have all been achieved courtesy of government spending.

 

The Conservatives, says BBC News,  believe that government intervention to ensure super-fast broadband reaches the whole country is not yet necessary.

 

They favour leaving the roll out of such services to the industry, although it would consider government assistance in 2012, when digital switchover is done and dusted.

 

And while the wrangle over who pays for the UK's next-gen network continues, the regulator is busy clarifying who can implement broadband on the fibre.

 

The FT reports that Ofcom, the media regulator, has begun the process of forcing BT to open its underground network of ducts so rivals can use them to lay fibre-optic cable. BT, meanwhile, denies it is being forced - it says it has already started plans to offer access to its fibre network.

 

So away from broadband, what else was there of interest to IT watchers?

 

Well, after many, many years of lobbying and campaigning it appears that the UK games industry is to get the tax breaks it seeks. Trade body Tiga has long argued that the UK is losing out in nurturing the games sector because the UK fails to offer tax incentives - something other countries do.

 

And this imbalance has seen talent and jobs flow out of the UK to parts of the world like Canada.

 

"The UK video games industry is important part of the economy, contributing £1 billion to the UK’s Gross Domestic Product, sustaining 27,000 jobs, including over 9,000 highly skilled roles in games development," says Tiga.

 

Companies will qualify for tax relief if it passes a cultural test, "scoring against criteria of European heritage and game locations, languages, innovation, narrative, and location of development and key development staff".

 

It will be fascinating to see how this cultural test is applied, particularly when video games tend to be much more culturally homegenous than media such as films and music.

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The power of six

Posted by IntelLeadingLight Mar 11, 2010

It's hard to catch your breath when following Intel. Barely a day goes by without a new technology or product coming to market.

 

There is a huge amount of coverage this week for Intel's new flagship processor for the desktop market - the  Core i7 980x Extreme.

 

The incredible thing about this particular piece of silicon is that it has 6 cores and hyperthreading technology to virtualise twelve cores. Twelve cores! It seems like yesterday that we were talking about dual core processors! The chip takes advantage of Intel's 32-nanometre process - packing in 1.17 billion transistors, with a clock speed of 3.3 Ghz.

 

The challenge now is for software developers to catch up with the pace of hardware change. It's no exaggeration to say that Intel's hardware is forcing a complete re-write of how developers approach programming.

 

Right now, there is some inevitable lag between hardware advancement and software able to take advantage of these changes - you can't simply boot up Windows 7 and Firefox on a machine running a Core i7 980x Extreme and expect it to run faster.

 

But if you work in the fields of video and photo editing then this new processor will make your life easier as tools like Adobe Photoshop can take advantage of the increase in threads. And what you will see is a 50% improvement in performance, according to benchmarks.

 

So what can be done to reduce that lag, especially when software typically lags hardware development by three to five years?

Well, Intel has a software developer program with tens of thousands developers already signed up.

 

To my mind, if you are serious about software development you need to work with Intel. As the industry leader in chip development, partnering with Intel informally or formally is the best route to maximising your software's potential.

 

And if you want to get started with Intel's multi-core processors, how about these free one-day courses on parallelism and threading from Intel?

 

You can read more coverage on the launch of Intel's six core processor here.

 

 

 

 

 

 

 

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And so to our semi-regulator feature rounding up the news and features we've spotted on our RSS travels.

 

Perhaps the most unusual story of the week comes courtesy of EWeek Europe, which reported that a quarter of Germans were happy to have chips implanted in their heads if it means shorter lines at the supermarket.

 

Silicon.com reports on Minister for Digital Britain Stephen Timms telling told the European e-skills conference in London that CEOs of UK tech companies weree "finding it hard to persuade universities" to run the courses that the IT industries most need.

 

ZDnet reports on a partnership between Intel, EMC, RSA, and VMware to take advantage of Intel's Trusted Execution Technology in its Westmere processing chips.

 

The Register writes about Intel's 48-core chips that are being shown at CeBit this year.

 

Speaking of CeBit, Mobile Computer Mag takes a look at two new laptops from Asus, and comments on the Atom processors inside...

 

Finally, Information Week has the inside track on new servers from IBM, which incorporate Intel's 45-nm Nehalem processors.

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